The Fractional Director Your Business Has Been Missing.
Sales. Marketing. Systems. Operations. We embed at director level to help ambitious UK businesses scale - without the full-time overhead.

You're stuck doing it all yourself
Growing businesses where the owner has become the bottleneck - involved in every decision, every deal, every problem.
Your sales and marketing isn't scaling
Inconsistent leads, no repeatable process, and a conversion rate that depends entirely on who picks up the phone.
You don't need a full-time hire. You need the right expertise, now.
A fractional director gives you senior commercial leadership at a fraction of the cost - without the recruitment risk.
Our Services
Fractional Sales Director
Embed senior sales leadership into your business. Build pipeline, improve close rates, and install a repeatable sales system that works without you.
Fractional Marketing Director
Strategy, positioning, and execution. From lead generation to brand - we build the marketing machine your business needs to grow consistently.
Sales Training & Coaching
Practical, no-nonsense training for sales teams and business owners. Real skills, real results. Not theory, not fluff.
Business Growth Consultancy
Systems, operations, and structure. We help you build a business that runs efficiently, scales predictably, and doesn't depend entirely on you.

Over 20 Years of Commercial Experience. Zero Waffle.
The Catalyst Group is led by Allan Buchan-Darroch, a sales and business growth specialist with over two decades of experience in high-ticket sales, client acquisition, and building commercial infrastructure for ambitious businesses across the UK.
Having worked at director level and helped businesses in kitchens, bathrooms, windows and doors, solar, and landscaping scale their sales and operations, Allan brings rare real-world experience. Not consultancy theory.
The Catalyst Group exists to give growing businesses access to the calibre of commercial leadership that's usually reserved for much larger organisations. Fractional. Focused. Results-driven.
How It Works
Discovery Call
We understand where you are, where you want to be, and what's getting in the way. No pitch - just a straight conversation.
Tailored Engagement
We design a scope that fits your business - fractional retainer, project-based, or intensive. No one-size-fits-all packages.
Execution & Results
We get to work. Embedded, accountable, and focused on measurable outcomes that move your business forward.

Built for Business Owners Who Are Done with Winging It.
We work with UK SME owners in the £500k to £3m revenue range who have the ambition to grow but need the infrastructure to get there. If you're serious about building something that scales without it all falling apart when you step back, we should talk.
Let's Have a ConversationIn The Room
Working with ambitious business owners across the UK - in workshops, masterminds, and one-to-ones.






Ready to Scale Smarter?
Book a no-obligation discovery call. 30 minutes. No pitch. Just a straight conversation about your business.
Email: abd@thecatalystgroup.uk
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